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What is a pop up shop?

Last Updated: Oct 12, 2016 05:12PM AWST
A pop up shop (or pop up store) is a short-term or temporary retail/event space. Pop up shops allow brands or individuals to utilise vacant space for anything from a couple of hours to a year to launch products, test locations, sample markets, increase awareness, shift stock and test ideas. It is a form of flash retailing which has proved incredibly successful across the world.

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